Description
Overview
The Level 1 Award in Social Media is designed to provide participants with a comprehensive understanding of the fundamental concepts and practical skills required to navigate and leverage the power of social media platforms. This course is suitable for individuals who are new to social media or who want to enhance their knowledge and skills in this rapidly evolving field.
Course Objective
The Pearson BTEC Level 1 Award in Social Media is for learners who work in, or want to work in, the social media and digital marketing sector.
It gives learners the opportunity to:
- Develop a basic understanding of social media and its significance in today’s digital landscape.
- Familiarize oneself with various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Learn how to create and optimize social media profiles and pages to reflect personal or brand identity effectively.
- Gain knowledge of content creation techniques, including writing engaging posts, utilizing visuals, and leveraging hashtags.
- Understand the importance of social media etiquette and ethics when engaging with others online.
- Explore strategies for building and engaging an online audience and community.
- Discover methods to measure and analyze social media performance using built-in analytics tools.
- Develop skills to respond to feedback, manage online reputation, and handle negative comments or reviews.
- Learn about legal considerations, privacy concerns, and data protection when using social media platforms.
- Explore current trends and emerging technologies in social media and their potential impact on personal and professional use.
Progression Opportunities Through Pearson Qualifications
Learners will need to meet the requirements outlined in the table below before Pearson can award the qualification.
| Minimum number of credits that must be achieved | 6 |
| Unit | Unit reference number | Mandatory units | Level | Credit | Guided learning hours |
| 1 | D/504/8172 | Principles of Social Media | 1 | 3 | 29 |
| 2 | M/504/8175 | Social Media for Personal Use | 1 | 3 | 12 |
Why Choose Us?
Our aim is not just to get you the qualification but also guide you through all processes while you are applying for your SIA Licence. Following are some of the reasons why you should choose us as your training provider:
- Excellent Success Rate!
- Fully accredited and authorized training center in London!
- Most competitive prices with NO HIDDEN COSTS!
- Prices are all inclusive of tuition, handbook, notebook, exams and certificate costs!
- Nationally recognized and Ofqual accredited training course!
- Highly skilled and qualified trainers with a great wealth of practical knowledge & experience!
- Post-qualification email support while you are preparing to book your licence application!
- Free guidance session on how to apply and obtain a SIA Licence!
Who is it for?
The Pearson BTEC Level 1 Award in Social Media is for learners who work in, or want to work in, the social media and digital marketing sector.
Certification
Upon successful completion of the course, participants will receive a Level 1 Award in Social Media certificate, which demonstrates their understanding of social media concepts and practical skills.
Assessment
Participants will be assessed through a combination of quizzes, assignments, and a final project.
Prerequisites
There are no specific prerequisites for this course. It is open to anyone with an interest in learning about social media.
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